Gourmet All-Purpose Seasoning (5 oz.) Original White Magic Dry Rub Spice Powder Best Served on Seafood, Vegetables, Grilled Chicken, Boneless Pork Chops, and Popcorn

Use it for everything from meats to vegetables. Purchased originally while in Rosemary Beach at gift shop. Couldn’t locate near me so ordered online. Easy to reorder. Fabulous flavor and I gift it to several friends.

Good flavor

I actually found the black magic in a bbq box subscription and it’s become a staple!! Sear a perfect steak on a griddle with the charred taste of charcoal. I’ve purchased this for friends who are now hooked!

Good for pork and chicken. Use lightly it doesn’t take much.

I use this in a seasoning mixture for beef. Since I purchased it, I've used it every time I've grilled beef. Good stuff.

I was a customer of Penny Profit in the 1980s. Miz Ruben put her special seasoning on all the filet mignon I bought from her and her husband, Ruben the butcher. They sold THE BEST meat. Such good memories have I of that business and the delicious meats and seasonings. I bought this seasoning hoping it would be the same as what Miz Ruben prepared. It's not. I won't order this anemic rendition of the original again. Unfortunately, I bought 3 bottles.

I discovered this seasoning while in Florida in 1999. I liked it, and it looked exactly like ash from the grill. It was fun to season others steaks with it and see their expressions as they thought it was ash i covered their meat in! It really seasons up a steak nicely too.This seasoning in 2022 is different. the main difference is that it is not fully ground, (powdered) like the old version. It tastes pretty much the same, but it's like they left out a step in processing it. I tested this theory by putting some in a mortar and grinding it with the pestle. In just a few seconds I had a nice fine gray powder that looked just like the old "ashy" version.

This is fire! Perfect on steak. Great on tuna. Yum.

Spice everywhere, lid and protective layer were not attached to jar when I received it...completely unusable.

Used it with beef, with pork,Everything is coming out great!

So tasty my tastebuds overloaded

Tastes great. Very happy with it. Be generios with it, when applying

The best dry rub i've ever used (i've used A LOT!).