New Colorsmetique technology combines an exclusive, highly successful colour formula with a new mix of treating agents that care for and protect the hair during the colouring process to provide intense shine and hair that is silky to the touch. The colour is formulated as if it contained a hair mask. Benefits:• Hair 8 times shinier than before colouring bleached hair*• Hair twice as resistant to breakage as before colouring bleached hair*• Hair twice as shiny as natural hair*• Long-lasting colour• Up to 100% grey hair coverage
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