MKTG 8 (New, Engaging Titles from 4LTR Press)

This text is amazing and so helpful as aid to understand the principles of marketing. For my marketing class, I had an extremely intelligent professor with a downside of a very thick accent that many of us in class could barely understand most of the time but with the help of this text, easy to read and helpful definitions the class was a lot simpler to understand. This text was an aid and rescued my grade, also I believe this is an important text for all of us to have even if we are not Marketing majors. This text teaches you not only an aspect of business but also it helps understand everyday aspects of marketing around our everyday life. It is an interesting read, and it has modern examples to help explain its theories. Without this text I would have not received an A for the class.

This was a textbook for a class. It's easy reading, the ideas are presented quickly and the examples given are great. If you're interested in basic marketing, this is a great book for you. However... it is very basic marketing. Even without having previous marketing experience, I could have skipped several chapters because it's something I already had known, like it was information that was common knowledge. However, having said that, I suppose there are people out there who may not know that.Like I said, if you want a surface level of knowledge, this book is great. Plus, it updates frequently, keeping itself relevant.

This book is very helpful and interesting. Dr.Lamb is a very knowledgable person, and he knows everything about Marketing. I was lucky to listened to his lecture twice. He said that the first edition of the book did not even mention about internet. Now it appears in all over 20 chapters. Living in Texas, I found myself very attached to the examples and shopping hints that the book presents. I have never thought of Marketing to be so lively and applicable before (as persuading people was not what I am good at). If you are major in Business, definitely give this book a try. We should learn all aspect of the major in order to choose the best piece that we fit into.

Very imformative. Shame that I was unable to actually use it too often outside of my research papers and case studies since my professor teaches more from her slides than the book. Overall amazing book though. It's clear and concise and easy to read for those of you who don't like reading too much. Also provides examples and is up to date with current marketing trends.For reference, I'm taking Casey Newmeyer's MKMR 201 course at Case Western Reserve University (Weatherhead School of Management).

Excellent text for the money. This is real value! This undergrad level content exceeds expectations. The best feature is the pull-out chapter review cards in the back of the book which has a summary and has every pertinent definition on a single 2 page piece of light weight card stock. If you have some business admin experience you could learn the subject simply with the text. No class needed. However, I have a great professor who supplements the text and makes attending class a worthwhile and valuable experience.

This was the textbook used in my Principles of Marketing class. I found it to be generally concise and engaging, though hopefully the next edition further integrates the importance and utility of the Internet in the modern marketing environment. Sure can't complain about the price -- cheapest textbook I ever bought.

This book does what is needs to be done. information is relayed easy, and of course it is inexpensive to most marketing books. Plus you get the benefit of the online course materials, this is where the book really shine, you have online quizzes and flashcards which makes studying so much easier

For anyone taking this course, the book is a great tool and the course is fun!