This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear Kindle Edition

This is one of those rare books that I couldn’t wait to pick up and didn’t want to put down. I had very little knowledge of Bobby, Ben and the hundreds before reading this. But when I saw the tasteful way Bobby seems to combine entrepreneurship, art, clothing skateboarding, community, and music in the way he writes and creates I was sold...I pre ordered a copy and devoured it in the last week.I was hoping for something mildly entertaining and what I got was so much more...This book was well written, funny, easy and enjoyable to read and it was powerfully motivating, entertaining, and inspiring!

...and began to reread right away.It's hard to put into words exactly how much and why this book has been my bible the past week and a half. I've already stained and worn my copy from carrying it everywhere with me. I've already bought two other copies as gifts. And yes, I'm buying another brand new copy for others to borrow (and maybe have Bobby sign).I hate to admit that after having so many negative memories associated with The Hundreds, I forced myself to "move on" from the brand. But after reading this book, I'm reminded of why I fell in love with The Hundreds to begin with: Bobby's sincere and sheer authenticity. Not only is it an amazing read, but an easy one as well because of Bobby's genuine transparency (and ingenuity).If you're looking for some inspiration to grow, or just interested in the history of streetwear, look no further and buy yourself a copy.I think I might even try out the audiobook.EDIT * I've officially bought a 5th copy to gift. Can't thank Bobby Hundreds enough for sharing this book at such a pivotal moment in my life.

Great book. A must read for anyone interested in learning about the roots of street wear. As a fan of The Hundreds for more than 10 years it was very entertaining to learn about the brands beginning and fill in some of the blanks I had as a curious consumer and fan. Bobby does a great job of explaining the brands evolution and all of the tough decision he had to make as a leader and CEO to make sure that the brand never lost touch with its secret sauce, it’s community. There were multiple times when I’d finish reading a chapter and think back to my experience and interaction with the brand as the timeline progressed. Every time Id have a flashback I reinforced Bobby’s narrative of the importance of creating a connection with your consumers.I’ve been a fan and loyal consumer for years, and after reading Bobby’s book I’ll be a loyal customer for life.

For aspiring or current entrepreneurs, business owners, influencers and, personal brands, this book is a text book. You learn how someone took an idea and built a global brand from the ground up. Educational, inspirational, relatable, and has many great nuggets of truth that you can apply and execute with your own business or brand.For fans of streetwear or for those who want to understand streetwear, this book is the bible. It's all you need. Has the history, insights into the frenzy and allure of streetwear culture, and how it has evolved and grown over the years.For anyone just looking for a good read, this is an interesting and entertaining story. It has the ups and downs, trials and triumphs, surprises and excitement. You can't help but root for Bobby and The Hundreds.

Bobby hundreds let’s you dive deep into his thought process and what it takes to run a successful brand

If you're into streetwear, this is the book to get you motivated to start a brand.If you're not into streetwear, this is the book to get you motivated to make moves in your career or to start pursuing your passions outside of your career.For me, I viewed it from both lenses described above. The in depth stories provided by Bobby give the reader great insight as to what it took for him to get to where he wanted to be, and where he hopes to be in the future. The writing is transparent and honest, which makes it that much more enticing. Each detail that helped shape Bobby and his brand have purpose and meaning. As a reader, you truly feel like you get to know the man and the brand. We know WHAT the brand is, but now we know WHO the brand is, and HOW it came to be, and WHY it matters.A great read for anyone and everyone.

I used to be one of those avid readers of The Hundreds’ blog in the early 2000s refreshing the browser and anxiously waiting to read what Bobby has to say each day, or sometimes even twice a day. Reading “This Is Not A T-Shirt” felt more like a drive down memory-lane than anything else because I remember being there and seeing some of these chapters firsthand. I, along with two of my closest friends, wanted to start a t-shirt line because of Bobby. I wanted to write more because of Bobby. I wanted to be everywhere The Hundreds was and swallow up every bit of advice I could. The book felt like just one very long blog post to make up for the years he stepped back from updating us on the site himself. The Hundreds became much more than just a clothing brand. It was a foster home and we were all adopted by Bobby and Ben. And no one was left out. This memoir was so well-written, even those who are unfamiliar will understand. There isn’t a lick of snobbery, “inside-joke”, or lingo that leaves the reader feeling excluded and the footnotes play as a dictionary for those in search of a more extensive answer to certain parts. Bobby is almost Monet-esque in how he paints the words in his storytelling in a way that allows you room to become a part his landscapes. My favorite chapter was that of Abe. I probably shed a couple of tears reading about the man and what drove him to show up even during the most difficult of times. And maybe without him, we might’ve never had this book.My favorite line : “The hard part is you don’t know when the next sentence begins. But the longer you stick around, the sharper you can correct course when it does.”

Cómpralo, aún si no sabes inglés. Punto

Estou no início da leitura. Futuramente terei condições de avaliar o livro de uma forma mais completa.

The book is great! It’s inspiring and written in a very cool digestible way. I have it to my nephew who is an avid skater so he’ll be inspired with how one can take his passions and transform it into a 9 figures business :)

The Hundreds is not the usual streetwear brand with an upward trajectory and a path to success from the start. Bobby Hundreds demonstrated to be an excellent writer in telling his own story, from screenprinting t-shirts in his flat to multiple stores worldwide and millions of dollars of revenue to growth stagnation to success again. This book tells you the story of an entrepreneur and how he made it in his own way, with clear insights and advice for your brand (and life in general). The book goes very fast thanks to the colloquial and direct tone.Definitely a must, either you are into streetwear or not

Das Buch von Bobby Hundreds ist mehr als eine chronologische Abfolge der Entstehung von THE HUNDREDS.Es geht auf die Geschichte der Streetwear im Allgemeinen ein. Gleichzeitig erklärt es wie sich der Lifestyle Modemarkt verhält und Trends kommen und wieder gehen.Am Ende gibt es noch eine sehr hilfreiche Rubrik "Frequently Asked Questions". Für alle angehenden Modemarken Gründer sicher ein paar gute Tipps.Das Buch ist auch für Leser die nicht 100% der englischen Sprache mächtig sind gut verständlich. Bobby verzichtet auf komplizierte Satzbauten und Fachwörter.Alles in allem sehr empfehlenswert.